A New Nail Salon specializing in self-care is now open on the South Side of Easton. Late June 2024 saw the opening of Eleven11, a brand-new nail and cosmetics business that provides friendly service, makeup applications, and nail art and decorations. Shalimar LeBrun and Tiffany Mason aimed to differentiate themselves from the hundreds of nail salons in the area by providing a VIP experience to their customers.
Eleven11 has amazing room decor ranging from a sign that reads "Cute Nails, Good Vibes" that greets guests of the salon right away and is placed above two cozy lounge chairs, a complete bar with a selection of complimentary drinks, including iced coffee, mocktails, and cocktails with tequila, located at the back, and a furnished room with gold and green accents, two smart TVs, scented candles, and moody lighting to create a relaxing atmosphere.
Both LeBrun and Mason are licensed cosmetologists with training in the Vietnamese style of nail art, which is renowned for its multifaceted appearance and distinctive forms. In addition to speaking Spanish, beauticians originate from a diverse range of backgrounds.
LeBrun and Mason, who operate small businesses and have family connections in the Lehigh Valley, are excited about the region's variety and prospects for economic development. Mason remarked, "I see how the South Side is changing and becoming more diversified. I live there." "We are thrilled to be a part of that change—it is up and coming, more people and younger families are moving in."
Eleven11 store hours are Monday through Saturday, 10 a.m. to 7 p.m.
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